Satisfaction with an Outcome

SWAOThe extent to which a person is pleased with the result of a particular event, e

3 items 2006 α .96 Free Srivastava, J., & Oza, S.

What it measures

A three-item Likert-type scale designed to measure the extent to which a person is pleased with the result of a particular event, e.

Citation

Srivastava, Joydeep and Shweta Oza (2006), “Effect of Response Time on Perceptions of Bargaining Outcomes,” Journal of Consumer Research, 33 (September), 266-272.

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