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Transcendent Customer Experience

TCEFlow and/or peak experiences in a consumption context
11 items 2007 α .94 Free Schouten, J. W., & Koenig, H. F.

What it measures

A multiple-item likert scale designed to measure flow and/or peak experiences in a consumption context.

Citation

Schouten, John W., James H. McAlexander, and Harold F. Koenig (2007), “Transcendent Customer Experience and Brand Community,” Journal of the Academy of Marketing Science, 35 (3), 357-368.

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