Transcendent Customer Experience

What it measures

A multiple-item likert scale designed to measure flow and/or peak experiences in a consumption context.

Response format

5-point Likert (1=strongly disagree, 5=strongly agree)

Scale items

• caused me to feel differently about myself.
• I felt like I was having the ideal __________ experience.
• My actions during this experience were new.
• I truly enjoyed this experience.
• This experience tested my limits.
• The experience was beyond words.
• My __________ felt like part of me during the experience.
• I learned new things as a result of this experience.
• The experience was emotionally intense.
• After the experience, I felt more positive about myself.
• My total attention was on the event.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .94) was reported in the primary study.

Citation

Schouten, John W., James H. McAlexander, and Harold F. Koenig (2007), “Transcendent Customer Experience and Brand Community,” Journal of the Academy of Marketing Science, 35 (3), 357-368.

Keywords