Self-Regulatory Focus (Promotion)

SRFThe degree to which a person's goals relate to aspirations and accomplishments

7 items 2009 α .83 Free Arnold, M. J., & Reynolds, K. E.

What it measures

A multiple-item Likert-type scale designed to measure the degree to which a person's goals relate to aspirations and accomplishments.

Citation

Arnold, Mark J. and Kristy E. Reynolds (2009), "Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus," Journal of Retailing, 85 (3), 308-320.

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