Self-Regulatory Focus (Promotion)
SRFThe degree to which a person's goals relate to aspirations and accomplishments
7 items
2009
α .83
Free
Arnold, M. J., & Reynolds, K. E.
What it measures
A multiple-item Likert-type scale designed to measure the degree to which a person's goals relate to aspirations and accomplishments.
Response format
7-point Likert scale
Scale items
- How often have you accomplished things that got you “psyched” to work even harder?
- How often do you do well at things that you try?
- I try to reach that in my life, in which I believe.
- I feel like I have made progress toward being successful in my life.
- I am a fanatic when trying to realize my goals.
- I am someone who looks forward to situations in which I expect to have success.2
- Items #1, #2, #4, and #6 composed the final version of the scale used with the American sample while #3 - #6 composed the Chinese version. The version used
Full scale items shown. Always cite the original source when using this scale in research.
Usage notes & scoring
Internal consistency (alpha = .83) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.
Citation
Arnold, Mark J. and Kristy E. Reynolds (2009), "Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus," Journal of Retailing, 85 (3), 308-320.