Savings Goal with the Purchase Decision

What it measures

This three-item scale measures how much saving money was a consumer's aim when choosing a particular product. Choe, Kan, and Polman (2023) used it in Study 5, with 408 Prolific participants, in research on budgeting for gifts versus personal purchases. It adapts a four-item measure by Peetz and Buehler (2013).

Response format

7-point Likert (1 = strongly disagree, 7 = strongly agree)

Scale items

• I tried to make a decision that would enable me to save appropriately.
• I tried to make a decision that would enable me to maximize my savings.
• I tried to make a decision that would enable me to save as much as I can.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .977 (Choe, Kan, and Polman 2023, Web Appendix, pp. 9-10). Validity was not discussed. Directions: 'Thinking back to your choice of ___, please answer the extent to which you agree with the following statements.' The blank is filled with the name of the product bought. See also Price Consciousness (Product Choice) (ID 90488), from the same study, and Anticipated Saving Success (ID 1910).

Citation

Choe, Yuna, Christina Kan, and Evan Polman (2023), "Divergent Effects of Budgeting for Gifts versus Personal Purchases," Journal of Consumer Research, 50 (3), 576-596.

Keywords

More Consumer Decision Making scales

• Decision Conflict2016 · 3 items
• Gift Attitude Scale2014 · 4 items
• Purchase Decision Involvement1989 · 6 items
• A Generalizable Scale of Propensity to Plan2010 · 14 items
• Voluntary Simplicity Scale1986 · 25 items
• Product Retention Tendency Scale2012 · 7 items