This scale measures how much attention and focus a person directs toward a mobile app. Barney and colleagues (2022) created it for a shopping-app context, drawing on wording from an older advertising-attention measure.
7-point scale (strongly disagree (1) to strongly agree (7))
Full scale items shown. Always cite the original source when using this scale in research.
The scale performed reliably across two samples (α = .85 and α = .86; Barney et al. 2022, pp. 699, 702). No validity information was reported.
Barney, Christian, Tyler Hancock, Carol L. Esmark Jones, Brett Kazandjian, and Joel E. Collier (2022), "Ideally Human-ish: How Anthropomorphized Do You Have to be in Shopper-Facing Retail Technology?" Journal of Retailing, 98 (4), 685-705.
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