A six-item, five-point uni-polar scale measuring the extent to which a person's capacity to pay attention has been reached or exceeded. Items capture the subjective experience of cognitive saturation — feeling overwhelmed, scattered, distracted, confused, and preoccupied — with one reverse-scored item (focused) anchoring the opposite pole. The source of the scale was not identified by the author and is assumed to have been developed for the study. Used in Study 5 of a multi-study investigation into how threats to personal control lead consumers to seek structured environments and bounded products. In this context, attentional overload was examined as a mediating state linking control threat to preferences for structured consumption.
Cutright, K.M. (2012). The beauty of boundaries: When and why we seek structure in consumption. Journal of Consumer Research, 38(5), 775-790.
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