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Coping Strategy (Avoidance)

COPAVDIntention to cope with a stressful consumption episode by avoiding thinking about it
4 items 2005 α .83 Free Duhachek, A.

What it measures

Four items assess a person's motivation to cope with a stressful consumption experience by distracting themselves and deliberately avoiding thinking about it.

Citation

Duhachek, A. (2005). Coping: A multidimensional, hierarchical framework of responses to stressful consumption episodes. Journal of Consumer Research, 32(1), 41–53.

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