Coping Strategy (Avoidance)

What it measures

Four items assess a person's motivation to cope with a stressful consumption experience by distracting themselves and deliberately avoiding thinking about it.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Try to take my mind off of it by doing other things
• Distract myself to avoid thinking about it
• Avoid thinking about it
• Find satisfaction in other things. [item may be truncated]

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of eight coping subscales by Duhachek (2005). Alpha .83. Item 4 appears truncated—verify full wording against original article.

Recommended companion scales

Citation

Duhachek, A. (2005). Coping: A multidimensional, hierarchical framework of responses to stressful consumption episodes. Journal of Consumer Research, 32(1), 41–53.

Keywords