Coping Strategy (Emotional Support)

What it measures

Four items measure a person's motivation to seek emotional comfort by sharing their feelings and relying on trusted others following a stressful consumption experience.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Seek out others for comfort
• Tell others how I feel
• Rely on others to make me feel better
• Share my feelings with others I trusted and respected

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of eight coping subscales by Duhachek (2005). Alpha .83.

Recommended companion scales

Citation

Duhachek, A. (2005). Coping: A multidimensional, hierarchical framework of responses to stressful consumption episodes. Journal of Consumer Research, 32(1), 41–53.

Keywords