Coping Strategy (Rational Thinking)

What it measures

Five items measure a person's motivation to respond to a stressful consumption experience by maintaining objectivity, controlling emotions, and avoiding impulsive action.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Analyze the problem before reacting
• Try to step back from the situation and be objective
• Try to control my emotions
• Try to keep my feelings from controlling my actions
• Would use restraint to avoid acting rashly

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of eight coping subscales by Duhachek (2005). Alpha .81.

Recommended companion scales

Citation

Duhachek, A. (2005). Coping: A multidimensional, hierarchical framework of responses to stressful consumption episodes. Journal of Consumer Research, 32(1), 41–53.

Keywords