Coping Strategy (Instrumental Support)

What it measures

Three items assess a person's motivation to deal with a stressful consumption experience by seeking practical guidance and assistance from others with relevant experience.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Ask friends with similar experiences what they did
• Try to get advice from someone about what to do
• Have a friend assist me in fixing the problem

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of eight coping subscales by Duhachek (2005). Alpha .84.

Recommended companion scales

Citation

Duhachek, A. (2005). Coping: A multidimensional, hierarchical framework of responses to stressful consumption episodes. Journal of Consumer Research, 32(1), 41–53.

Keywords