Coping Strategy (Action)

What it measures

Seven items assess a person's intention to respond to a stressful consumption experience by identifying solutions and taking concrete steps to resolve the problem.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Concentrate on ways the problem could be solved
• Try to make a plan of action
• Generate potential solutions
• Think about the best way to handle things
• Concentrate my efforts on doing something about it
• Do what has to be done
• Follow a plan to make things better–more satisfying

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of eight coping subscales developed by Duhachek (2005) from a broad qualitative and theoretical base. Alpha .87 (Study 1). Part of a multidimensional coping battery; companion scales measure avoidance, denial, emotional support, emotional venting, instrumental support, positive thinking, and rational thinking.

Recommended companion scales

Citation

Duhachek, A. (2005). Coping: A multidimensional, hierarchical framework of responses to stressful consumption episodes. Journal of Consumer Research, 32(1), 41–53.

Keywords