Coping Strategy (Positive Thinking)

COPPTIntention to cope with a stressful consumption episode by reframing the situation positively

4 items 2005 α .85 Free Duhachek, A.

What it measures

Four items measure a person's motivation to respond to a stressful consumption experience by mentally reframing the event to focus on positive aspects and opportunities.

Citation

Duhachek, A. (2005). Coping: A multidimensional, hierarchical framework of responses to stressful consumption episodes. Journal of Consumer Research, 32(1), 41–53.

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