Four items measure a person's motivation to respond to a stressful consumption experience by mentally reframing the event to focus on positive aspects and opportunities.
7-point Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
One of eight coping subscales by Duhachek (2005). Alpha .85.
Duhachek, A. (2005). Coping: A multidimensional, hierarchical framework of responses to stressful consumption episodes. Journal of Consumer Research, 32(1), 41–53.
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