Coping Strategy (Positive Thinking)

COPPTIntention to cope with a stressful consumption episode by reframing the situation positively
4 items 2005 α .85 Free Duhachek, A.

What it measures

Four items measure a person's motivation to respond to a stressful consumption experience by mentally reframing the event to focus on positive aspects and opportunities.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

One of eight coping subscales by Duhachek (2005). Alpha .85.

Recommended companion scales

Citation

Duhachek, A. (2005). Coping: A multidimensional, hierarchical framework of responses to stressful consumption episodes. Journal of Consumer Research, 32(1), 41–53.

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Keywords

#coping#positivereappraisal#cognitivereframing#stress#optimism#consumptionepisode
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