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Personal Economic Optimism

PEOPersonal Financial Optimism
4 items 2016 α .84 (Yoon & Kim 2016); .89 (Tam & Dholakia 2011) Free Yoon, S., & Kim, H.C. (used); Tam, L., & Dholakia, U.M. (origin)

What it measures

Captures a person's forward-looking beliefs about their financial situation, including anticipated income growth and improved capacity to save and manage spending. Borrowed from Tam and Dholakia (2011) by Yoon and Kim (2016) in research on perceived economic mobility and impulsive spending. Items can be reworded to specify a particular time horizon (e.g., next month vs. three months from now), as Tam and Dholakia demonstrated across experimental conditions.

Citation

Yoon, S., & Kim, H.C. (2016). Keeping the American dream alive: The interactive effect of perceived economic mobility and materialism on impulsive spending. Journal of Marketing Research, 53(5), 759–772. Scale origin: Tam, L., & Dholakia, U.M. (2011). Delay and duration effects of time frames on personal savings estimates and behavior. Organizational Behavior and Human Decision Processes, 114(2), 142–152.

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