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Anticipated Saving Success

ASSSavings Self-Efficacy
3 items 2011 α 0.90–0.94 Free Ülkümen, G., & Cheema, A.

What it measures

A three-item scale measuring a consumer's confidence that they will successfully save the amount of money needed for a specific future financial goal. The scale captures forward-looking financial self-efficacy — the subjective belief in one's capacity to accumulate savings for a defined purpose — rather than past saving behaviour or general financial attitudes. It has been validated across multiple experimental studies involving saving goal framing manipulations.

Representative items

Citation

Ülkümen, Gülden and Amar Cheema (2011). Framing goals to influence personal savings: The role of specificity and construal level. Journal of Marketing Research, 48(6), 958–969.

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