Attitude Toward the Website (Information Value)

What it measures

A three-item likert scale designed to measure the degree to which a person believes that a website provides a reasonable amount of useful information.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• The information offered is useful.
• The information offered is understandable.
• The information offered is sufficient.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .85) was reported in the primary study. Formal validity assessment was not reported by the original authors.

Citation

Holzwarth, Martin, Chris Janiszewski, and Marcus M. Neumann (2006), “The Influence of Avatars on Online Consumer Shopping Behavior,” Journal of Marketing, 70 (4), 19-36.

Keywords