Attitude Toward the Website (Information Value)

ATTWAttitude Toward the Website (Information Value)

3 items 2006 α .85 Free Holzwarth, M. C., & Neumann, M. M.

What it measures

A three-item likert scale designed to measure the degree to which a person believes that a website provides a reasonable amount of useful information.

Citation

Holzwarth, Martin, Chris Janiszewski, and Marcus M. Neumann (2006), “The Influence of Avatars on Online Consumer Shopping Behavior,” Journal of Marketing, 70 (4), 19-36.

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