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Attitude Toward the Website (Transaction Convenience)

ATTWAttitude Toward the Website (Transaction Convenience)
3 items 2012 α .93 Free Kwon, W. S.

What it measures

A three-item likert scale designed to measure the ease with which a person reports being able to order and pay for products at a particular website.

Citation

Kwon, Wi-Suk (2012), personal correspondence.

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