Attitude Toward the Website (Transaction Convenience)

What it measures

A three-item likert scale designed to measure the ease with which a person reports being able to order and pay for products at a particular website.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• It looks easy to order items in this website.
• It looks easy to pay in this website.
• This website looks easy to use.

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Kwon, Wi-Suk and Sharron J. Lennon (2009), "Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images," Journal of Retailing, 85 (3), 376-390.

Keywords