Attitude Toward the Website (Interestingness)

ATTWHow interesting and enjoyable it is to browse a website

3 items 1992 α .82 Free Trevino, L. K.

What it measures

A three-item likert scale designed to measure how interesting and enjoyable it is to browse a website.

Citation

Trevino, L.K. and J. Webster (1992), “Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts,” Communication Research, 19 (5), 539–73.

View & search this scale interactively →

Free access to 2023+ psychometric scales at PsychScales