Attitude Toward the Website (Interestingness)

What it measures

A three-item likert scale designed to measure how interesting and enjoyable it is to browse a website.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Browsing on this Web site bored me. (r)
• This Web site was fun for me to navigate.
• Browsing on this Web site was interesting.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .82) was reported in the primary study. Factor analytic procedures were used to support the scale's structural validity.

Citation

Trevino, L.K. and J. Webster (1992), “Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts,” Communication Research, 19 (5), 539–73.

Keywords