Curiosity about the Website

What it measures

A three-item likert scale designed to measure the degree to which a person says that browsing a website stimulated his/her curiosity.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Interacting with this website made me curious.
• Browsing on the website aroused my imagination.
• Browsing on this website excited my curiosity.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Factor analytic procedures were used to support the scale's structural validity.

Citation

Trevino, L.K. and J. Webster (1992), “Flow in Computer-Mediated Communication: Electronic Mail and Voice Mail Evaluation and Impacts,” Communication Research, 19 (5), 539–73.

Keywords