Attitude Toward the Website (Navigation Convenience)

What it measures

A four-item scale measuring attitude toward the website.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• It looks easy to find what you are looking for in this website.
• It is easy to locate tabs and links in this website.
• It is easy to navigate around this website.
• This website is well organized.

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Kwon, Wi-Suk and Sharron J. Lennon (2009), "Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images," Journal of Retailing, 85 (3), 376-390.

Keywords