Connection with the Product Creators

What it measures

This scale measures how much closer a consumer feels to one product creator compared with a competing creator. Fuchs, Kaiser, Schreier, and van Osselaer (2022) used it in a study of how personalizing producers affects perceived value.

Response format

6-point comparative scale, anchored by the names of the two producers being compared

Scale items

• I feel closer to __________.
• I feel more connected to __________.
• I feel less distant to __________.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reliability was very strong (α = .96; Fuchs et al. 2022, p. 491). The scale appears to have been created by the authors for this study; a related measure with somewhat different phrasing was used elsewhere in the same paper. The two response-scale anchors should be the names of the two product creators being compared (e.g., two competing artisans).

Citation

Fuchs, Christoph, Ulrike Kaiser, Martin Schreier, and Stijn M.J. van Osselaer (2022), "The Value of Making Producers Personal," Journal of Retailing, 98 (3), 486-495.

Keywords

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