Connection with the Product Creators

Name: Connection with the Product Creators
Creator: Fuchs, C., Kaiser, U., Schreier, M., & van Osselaer, S. M. J.
Published: 2022
License: https://psychometricscales.com/methodology.html

Felt Closeness to One Product Creator Relative to Another

3 items 2022 α 0.96 Free Fuchs, C., Kaiser, U., Schreier, M., & van Osselaer, S. M. J.

What it measures

This scale measures how much closer a consumer feels to one product creator compared with a competing creator. Fuchs, Kaiser, Schreier, and van Osselaer (2022) used it in a study of how personalizing producers affects perceived value.

Scale items

I feel closer to __________.
I feel more connected to __________.
I feel less distant to __________.

Citation

Fuchs, Christoph, Ulrike Kaiser, Martin Schreier, and Stijn M.J. van Osselaer (2022), "The Value of Making Producers Personal," Journal of Retailing, 98 (3), 486-495.

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