Convenience of Gathering Information for the Purchase Decision Object

What it measures

This scale measures how quickly and easily a consumer was able to gather information needed to make a purchase decision. Harz, Hohenberg, and Homburg (2022) used it in a laboratory experiment examining virtual reality's role in prelaunch product forecasting.

Scale items

• The _____ was convenient.
• The _____ made it easy to gather information for making a purchase decision.
• The _____ helped me to quickly gather information.

Citation

Harz, Nathalie, Sebastian Hohenberg, and Christian Homburg (2022), "Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables," Journal of Marketing, 86 (3), 157-179.