This scale measures how much a person enjoys consuming products and services that originate from other countries rather than sticking to local options. Bartsch, Zeugner-Roth, and Katsikeas (2022) used it as one facet of cosmopolitanism in a study on consumer authenticity seeking; Nie, Yang, Zhang, and Janakiraman (2022) later used it in a study on global-local identity.
7-point scale (strongly disagree to strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Reliability was consistent across both applications (α = .84 in both Bartsch, Zeugner-Roth, and Katsikeas 2022, p. 319, and Nie et al. 2022, web appendix F, p. 17). This is one of three first-order dimensions of a second-order cosmopolitanism construct originally developed and validated by Riefler, Diamantopoulos, and Siguaw (2012); it is reused here verbatim rather than adapted, so the reliabilities reflect only the two focal papers' own administrations. Original source: Riefler, Petra, Adamantios Diamantopoulos, and Judy A. Siguaw (2012), "Cosmopolitan Consumers as a Target Group for Segmentation," Journal of International Business Studies, 43 (3), 285-305. CFA in both applications supported unidimensionality and discriminant validity from related constructs (AVE = .53, Nie et al. 2022).
Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.
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