Cosmopolitanism (Consumption Transcending Borders)

What it measures

This scale measures how much a person enjoys consuming products and services that originate from other countries rather than sticking to local options. Bartsch, Zeugner-Roth, and Katsikeas (2022) used it as one facet of cosmopolitanism in a study on consumer authenticity seeking; Nie, Yang, Zhang, and Janakiraman (2022) later used it in a study on global-local identity.

Scale items

• I like watching movies from different countries.
• I like listening to music of other cultures.
• I like trying original dishes from other countries.
• I like trying out things that are consumed elsewhere in the world.

Citation

Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.