Personal Authenticity Seeking

Name: Personal Authenticity Seeking
Published: 2022
License: https://psychometricscales.com/methodology.html

Preference for Products That Reflect One's Real Self and Values

4 items 2022 α 0.84 (S1); 0.87 (S2); 0.86 (S5); 0.92 (S6) Free Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.

What it measures

This scale measures how much a consumer prefers products and experiences that align with their true self and personal values. It is the personal-authenticity dimension of Bartsch, Zeugner-Roth, and Katsikeas's (2022) consumer authenticity seeking (CAS) framework, validated across six studies.

Response format

7-point scale (strongly disagree (1) to strongly agree (7))

Scale items

I like products that reflect important values I care about.
I prefer products and experiences that are in line with my real self.
I appreciate products and experiences that show me what is really important in life.
Being true to oneself is important when making purchases.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reliability was consistently good to excellent across four administrations (α = .84, .87, .86, .92; Bartsch, Zeugner-Roth, and Katsikeas 2022, p. 300). Two-week test-retest reliability was r = .66 (Study 4, n = 54). The scale showed strong content, convergent, discriminant, predictive, nomological, and known-group validity, with AVEs of .64-.73 in Studies 2, 5, and 6.

Citation

Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.

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Keywords

#authenticityseeking#consumerauthenticity#self-congruity#personalvalues

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