Personal Authenticity Seeking

Name: Personal Authenticity Seeking
Creator: Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.
Published: 2022
License: https://psychometricscales.com/methodology.html

Preference for Products That Reflect One's Real Self and Values

4 items 2022 α 0.84 (S1); 0.87 (S2); 0.86 (S5); 0.92 (S6) Free Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.

What it measures

This scale measures how much a consumer prefers products and experiences that align with their true self and personal values. It is the personal-authenticity dimension of Bartsch, Zeugner-Roth, and Katsikeas's (2022) consumer authenticity seeking (CAS) framework, validated across six studies.

Representative items

I prefer products and experiences that are in line with my real self.
Being true to oneself is important when making purchases.

Citation

Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.

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