True Authenticity Seeking

Name: True Authenticity Seeking
Published: 2022
License: https://psychometricscales.com/methodology.html

Preference for Genuine, Original Products Over Copies or Imitations

4 items 2022 α 0.85 (S1); 0.90 (S2); 0.92 (S5); 0.92 (S6) Free Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.

What it measures

This scale measures how strongly a consumer wants products that are original and genuine rather than copies or imitations. It is the true-authenticity dimension of Bartsch, Zeugner-Roth, and Katsikeas's (2022) consumer authenticity seeking (CAS) framework, validated across six studies.

Response format

7-point scale (strongly disagree (1) to strongly agree (7))

Scale items

I prefer original products to copies or imitations.
I make an effort to use original and genuine products whenever possible.
I do not like to purchase imitations.
If I buy a product, it is important that I buy the original version.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Reliability was consistently strong across four administrations (α = .85, .90, .92, .92; Bartsch, Zeugner-Roth, and Katsikeas 2022, p. 300), the highest of the three CAS dimensions. Two-week test-retest reliability was the strongest of the three CAS scales (r = .80, Study 4, n = 54). The scale showed strong content, convergent, discriminant, predictive, nomological, and known-group validity, with AVEs of .69-.73 in Studies 2, 5, and 6.

Citation

Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.

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Keywords

#authenticityseeking#consumerauthenticity#originality#counterfeitavoidance

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