This scale measures how much a person values having a wide variety of foreign products available to them. Bartsch, Zeugner-Roth, and Katsikeas (2022) used it as one facet of cosmopolitanism in a study on consumer authenticity seeking; Nie, Yang, Zhang, and Janakiraman (2022) later used it in a study on global-local identity.
7-point scale (strongly disagree to strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Reliability was acceptable to strong across both applications (α = .84, Bartsch, Zeugner-Roth, and Katsikeas 2022, p. 319; α = .91, Nie et al. 2022, web appendix F, p. 17). This is one of three first-order dimensions of a second-order cosmopolitanism construct originally developed and validated by Riefler, Diamantopoulos, and Siguaw (2012); it is reused here verbatim rather than adapted, so the reliabilities reflect only the two focal papers' own administrations. Original source: Riefler, Petra, Adamantios Diamantopoulos, and Judy A. Siguaw (2012), "Cosmopolitan Consumers as a Target Group for Segmentation," Journal of International Business Studies, 43 (3), 285-305. Bartsch, Zeugner-Roth, and Katsikeas (2022) confirmed its discriminant validity from consumer authenticity seeking dimensions; the AVE in Nie et al. (2022) was .60.
Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.
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