Iconic Authenticity Seeking

Name: Iconic Authenticity Seeking
Creator: Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.
Published: 2022
License: https://psychometricscales.com/methodology.html

Preference for Products That Resemble the Original

4 items 2022 α 0.78 (S1); 0.91 (S2); 0.89 (S5); 0.82 (S6) Free Bartsch, F., Zeugner-Roth, K. P., & Katsikeas, C.

What it measures

This scale captures how strongly a consumer prefers products and experiences that closely resemble an original, iconic version rather than a divergent one. Bartsch, Zeugner-Roth, and Katsikeas (2022) developed it as one of three dimensions of consumer authenticity seeking (CAS), validating it across six studies.

Representative items

I prefer products that resemble the original.
I prefer products which are close to the original product.

Citation

Bartsch, Fabian, Katharina Petra Zeugner-Roth, and Constantine Katsikeas (2022), "Consumer Authenticity Seeking: Conceptualization, Measurement, and Contingent Effects," Journal of the Academy of Marketing Science, 50 (2), 296-323.

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