Consumption Imagery
Clarity and Realism of Imagined Consumption of a Food Item
6 items
2023
α 0.89 (Study 3); 0.91 (Study 4)
Free
Fritz, W., Hadi, R., & Stephen, A.
What it measures
This scale measures how clear, real, and vivid a person's mental image of eating a particular food felt. Fritz, Hadi, and Stephen (2023) used it across two studies on how augmented reality influences food desirability.
Scale items
- I could imagine myself eating the food item displayed.
- I could see myself eating the food item displayed.
- I thought about myself eating the food item displayed.
- The thought of myself eating this food item felt real.
- The thought of myself eating this food item was very clear.
- The thought of myself eating this food item was very vivid.
Citation
Fritz, William, Rhonda Hadi, and Andrew Stephen (2023), "From Tablet to Table: How Augmented Reality Influences Food Desirability," Journal of the Academy of Marketing Science, 51 (3), 503-529.