Comprehensiveness of the Information

Name: Comprehensiveness of the Information
Creator: Hoffmann, S., Joerß, T., Mai, R., & Akbar, P.
Published: 2022
License: https://psychometricscales.com/methodology.html

Perceived Breadth and Depth of Provided Information

4 items 2022 α 0.91 to 0.94 across three studies Free Hoffmann, S., Joerß, T., Mai, R., & Akbar, P.

What it measures

This scale measures how detailed, broad, deep, and comprehensive a person judges provided information to be. Hoffmann, Joerß, Mai, and Akbar (2022) used it across a main study and two follow-up studies on augmented reality product information at the point of sale.

Scale items

Detailed
Broad
Deep
Comprehensive

Citation

Hoffmann, Stefan, Tom Joerß, Robert Mai, and Payam Akbar (2022), "Augmented Reality-Delivered Product Information at the Point of Sale: When Information Controllability Backfires," Journal of the Academy of Marketing Science, 50 (4), 743-776.

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