This scale measures how detailed, broad, deep, and comprehensive a person judges provided information to be. Hoffmann, Joerß, Mai, and Akbar (2022) used it across a main study and two follow-up studies on augmented reality product information at the point of sale.
Likert-type; specific anchors not stated (strongly disagree / strongly agree typical)
Full scale items shown. Always cite the original source when using this scale in research.
Reliability was strong across all three administrations (α = .91, .91, .94; Hoffmann et al. 2022, pp. 753, 759, 760). Confirmatory factor analyses supported strong item loadings, clear unidimensionality, and discriminant validity from several other constructs in the study. The authors created the scale by drawing on concepts from earlier website-complexity and technology-acceptance research rather than reusing an existing instrument's items.
Hoffmann, Stefan, Tom Joerß, Robert Mai, and Payam Akbar (2022), "Augmented Reality-Delivered Product Information at the Point of Sale: When Information Controllability Backfires," Journal of the Academy of Marketing Science, 50 (4), 743-776.
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