This scale measures how strongly completing an activity brought the concept of creativity to a person's mind. Xu, Mehta, and Dahl (2022) used it in a supplementary study examining how engaging in creative activities influences subsequent charitable donation behavior.
7-point scale (not at all to very much)
Full scale items shown. Always cite the original source when using this scale in research.
Reliability was very high (α = .97; Xu, Mehta, and Dahl 2022, web appendix, p. 9). The scale adapts concepts from a classic accessibility and salience framework in social cognition (Higgins 1996) rather than an existing item set. The exact stem and items were not printed verbatim in the source material and have been reconstructed here from the web appendix's description. The blank should be filled with the name of the focal activity.
Xu, Lidan, Ravi Mehta, and Darren W. Dahl (2022), "Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior," Journal of Marketing, 86 (5), 79-94.
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