Concept of Creativity (Task Generated)

Name: Concept of Creativity (Task Generated)
Creator: Xu, L., Mehta, R., & Dahl, D. W.
Published: 2022
License: https://psychometricscales.com/methodology.html

Extent to Which a Completed Task Brought Creativity to Mind

5 items 2022 α 0.97 Free Xu, L., Mehta, R., & Dahl, D. W.

What it measures

This scale measures how strongly completing an activity brought the concept of creativity to a person's mind. Xu, Mehta, and Dahl (2022) used it in a supplementary study examining how engaging in creative activities influences subsequent charitable donation behavior.

Scale items

Reminded you of creativity?
Made the concept of creativity salient to you?
Made the concept of creativity prominent in your mind?
Brought the concept of creativity to the top of your mind?
Made you think about creativity?

Citation

Xu, Lidan, Ravi Mehta, and Darren W. Dahl (2022), "Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior," Journal of Marketing, 86 (5), 79-94.

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