A three-item unipolar scale measuring how attractive a consumer finds a reward or incentive offered in exchange for a crowdfunding donation. Items assess the overall attractiveness, interestingness, and perceived value for money of the reward. Designed for research on donation incentive effectiveness in crowdfunding contexts, the scale provides a concise measure of reward valuation that can inform the design of backer incentive structures.
Fan, Tingting, Leilei Gao, and Yael Steinhart (2020). The small predicts large effect in crowdfunding. Journal of Consumer Research, 47(4), 544–565.
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