A three-item unipolar scale measuring how attractive a consumer finds a reward or incentive offered in exchange for a crowdfunding donation. Items assess the overall attractiveness, interestingness, and perceived value for money of the reward. Designed for research on donation incentive effectiveness in crowdfunding contexts, the scale provides a concise measure of reward valuation that can inform the design of backer incentive structures.
7-point unipolar (not at all / very)
Full scale items shown. Always cite the original source when using this scale in research.
Two reliability estimates: α = .92 (low donation condition) and α = .91 (high donation condition) — Fan, Gao & Steinhart (2020, Experiment 5 pretest; n = 143). VALIDITY: Not reported. Response format anchored at 'not at all' (1) and 'very' (7). Items are single-word or short-phrase unipolar descriptors. Scale appears original to the authors.
Fan, Tingting, Leilei Gao, and Yael Steinhart (2020). The small predicts large effect in crowdfunding. Journal of Consumer Research, 47(4), 544–565.
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