Measures the degree to which a consumer has formed an emotional and sentimental bond with a specific product. Combines three items from Sivadas and Machleit (1994) with one item from Schultz (1989). Captures the affective and memory-based dimensions of product attachment. Used by Winterich, Reczek, and Irwin (2017) to examine the role of memory preservation in reducing identity loss during product disposition.
7-point Likert (strongly disagree to strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
Used by Winterich, Reczek, & Irwin (2017, Journal of Marketing, 81(5), 104–120) in a web appendix supplementary study (n = 64). Item 1 is reverse-scored. Conceptually related to but distinct from the broader Attachment to Possessions Scale (Ball & Tasaki 1992). Particularly suited to research on product disposition, donation, and sentimental attachment.
Sivadas, E., & Venkatesh, R. (1995). An examination of individual and object specific influences on the extended self and its relation to attachment and satisfaction. In Advances in Consumer Research (Vol. 22, pp. 406–412). Association for Consumer Research.
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