Emotional Product Attachment

What it measures

Measures the degree to which a consumer has formed an emotional and sentimental bond with a specific product. Combines three items from Sivadas and Machleit (1994) with one item from Schultz (1989). Captures the affective and memory-based dimensions of product attachment. Used by Winterich, Reczek, and Irwin (2017) to examine the role of memory preservation in reducing identity loss during product disposition.

Representative items

• I have no feelings for this product. (r)
• I am emotionally attached to this product.
• I am sentimental about this product.
• This product reminds me of memories and experiences.

Citation

Sivadas, E., & Venkatesh, R. (1995). An examination of individual and object specific influences on the extended self and its relation to attachment and satisfaction. In Advances in Consumer Research (Vol. 22, pp. 406–412). Association for Consumer Research.