Self-diagnosticity

What it measures

Do a person's choices feel like they genuinely reveal something about who they are? Seven items test that link between decisions and identity.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• What I do says a lot about who I am.
• The choices I make reflect my inner goals and values.
• My actions are an indication of my personality.
• My choices tell me a great deal about what I like.
• There is a strong link between my actions and my personality.

Citation

Savary, J., & Dhar, R. (2020). The Uncertain Self: How Self-Concept Structure Affects Subscription Choice. Journal of Consumer Research, 46(5), 887–903.

Keywords