Product Preference (Quality)

What it measures

Flawless, functional, high quality — three items rate a product on perceived quality.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• I think this product is of high quality.
• This product appears to be good in terms of functionality.
• This product is likely very useful to consumers.

Citation

Acar, O.A., Dahl, D.W., Fuchs, C., & Schreier, M. (2021). The Signal Value of Crowdfunded Products. Journal of Marketing Research, 58(4), 644–661.

Keywords