Measures the degree to which a consumer believes a specific pair of jeans is durable and well made, based on four unipolar quality-attribute ratings. The scale captures expected rather than experienced quality, as judgements are made from information and visual presentation rather than from direct product use.
Newman, G.E., & Dhar, R. (2014). Authenticity is contagious: Brand essence and the original source of production. Journal of Marketing Research, 51(3), 371-386.
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