Flattery

What it measures

Whether someone feels they've been complimented and made to feel good, captured across three brief statements like "flattered" and "praised."

Response Format

7-point unipolar Likert (1=strongly disagree, 7=strongly agree)

Representative items

• flattered
• sweet-talked
• praised

Citation

Hess, N.J., Kelley, C.M., Scott, M.L., Mende, M., & Schumann, J.H. (2020). Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores. Journal of Retailing, 96(3), 344–361.

Keywords