The scale assesses perceived interpersonal praise and the resulting positive affect through three brief self-report items. It taps into a well-documented persuasion dynamic — feeling flattered often makes people more favorably disposed toward whoever paid the compliment — making it relevant to research on personalized advertising and sales.
7-point unipolar Likert (1=strongly disagree, 7=strongly agree)
Full scale items shown. Always cite the original source when using this scale in research.
The three-item scale was introduced by Hess, Kelley, Scott, Mende, and Schumann (2020), who appear to have developed it drawing on prior work on the sinister attribution error by Main, Dahl, and Darke (2007). It was used with business-student participants and showed strong internal consistency (α = .94); validity wasn't formally assessed.
Hess, N.J., Kelley, C.M., Scott, M.L., Mende, M., & Schumann, J.H. (2020). Getting Personal in Public!? How Consumers Respond to Public Personalized Advertising in Retail Stores. Journal of Retailing, 96(3), 344–361.
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