Assesses the degree to which a consumer uses a particular product automatically and without conscious deliberation — the defining feature of habitual behaviour. Items were drawn from the Self-Report Habit Index (Verplanken & Orbell 2003) and selected by Gardner et al. (2012) as the four items most strongly representing automaticity. Used in research on habit slips, where consumers unintentionally revert to old products rather than adopting new ones. Four scale versions accommodate different usage frequency and product replacement scenarios; item phrasing shifts between past and present tense accordingly.
Labrecque, J.S., Wood, W., Neal, D.T., & Harrington, N. (2017). Habit slips: When consumers unintentionally resist new products. Journal of the Academy of Marketing Science, 45(1), 119–133.
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