This scale, referred to by the authors as "maximize the utility of a purchase," measures the extent to which a consumer gathered information about a purchased product in order to better experience or use it. Pizzutti, Gonçalves, and Ferreira (2022) used it across two waves of data collection: Wave 1 (n = 359) surveyed consumers shortly after a planned purchase, and those who had since consumed the product were resurveyed in Wave 2 (n = 190). The source of the scale was not identified and is assumed to have been created by the authors.
7-point Likert
Full scale items shown. Always cite the original source when using this scale in research.
Alphas were .92 (Wave 1) and .94 (Wave 2) (Pizzutti, Gonçalves, and Ferreira 2022, p. 1002). PLS-SEM supported convergent and discriminant validity (p. 994); AVEs were .86 and .89 in Waves 1 and 2, respectively (p. 1002). A footnote in the source indicates item 2 may need light rewording depending on context (e.g., substituting a more fitting descriptor for "details and features"). Companion post-purchase information search scales from the same study, covering curiosity and enjoyment, are also in the database.
Pizzutti, Cristiane, Renata Gonçalves, and Maria Ferreira (2022), "Information Search Behavior at the Post-Purchase Stage of the Customer Journey," Journal of the Academy of Marketing Science, 50 (5), 981-1010.
Free access to 2455+ psychometric scales at PsychScales