Information Search to Continue Enjoying the Product

What it measures

This scale, referred to by the authors as "savor the purchase," measures the degree to which a consumer searched for information about a purchased product so as to feel good about it for as long as possible. Pizzutti, Gonçalves, and Ferreira (2022) used it across two waves of data collection: Wave 1 (n = 359) surveyed consumers shortly after a planned purchase, and those who had since consumed the product were resurveyed in Wave 2 (n = 190). The authors drew ideas and some phrasing for the items from two scales by Wood, Heimpel, and Michela (2003).

Response format

7-point Likert

Scale items

• keep feeling good about the product as long as I can.
• try to enjoy the product.
• make myself feel good about the product as long as I can.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .93 in both Wave 1 and Wave 2 (Pizzutti, Gonçalves, and Ferreira 2022, p. 1002). PLS-SEM supported convergent and discriminant validity (p. 994); AVEs were .87 and .88 in Waves 1 and 2, respectively (p. 1002). Companion post-purchase information search scales from the same study, covering curiosity and product use, are also in the database.

Citation

Pizzutti, Cristiane, Renata Gonçalves, and Maria Ferreira (2022), "Information Search Behavior at the Post-Purchase Stage of the Customer Journey," Journal of the Academy of Marketing Science, 50 (5), 981-1010.

Keywords