A foundational consumer leisure instrument operationalising the subjective determinants of the leisure experience. Unger & Kernan (1983) argued that leisure is not defined by activity type or time-of-day but by the inner psychological state the activity produces. Validated using both a laboratory and field design across multiple activity types (e.g., shopping, sports, hobbies). Factor analyses confirmed the six-factor structure across samples. Perceived Freedom and Intrinsic Motivation are the most theoretically central dimensions — an activity is experienced as leisure when it is both freely chosen and engaged with for its own sake. Involvement/Arousal and Mastery capture the cognitive and competence dimensions of optimal experience (linking to Csikszentmihalyi's flow concept). Spontaneity distinguishes unplanned leisure from scheduled leisure (e.g., gym vs. impromptu park walk). Positive Affect is the affective outcome dimension. In consumer research, the SLS is used to measure: (a) the leisure quality of shopping experiences (hedonic vs. utilitarian), (b) experiential consumption and service encounters, (c) recreational activity involvement, and (d) tourism and hospitality experiences. The scale is particularly relevant for experiential marketing research, where the goal is to transform consumption contexts into leisure-quality experiences.
Unger, L.S., & Kernan, J.B. (1983). On the meaning of leisure: An investigation of some determinants of the subjective experience. Journal of Consumer Research, 9(4), 381–392.
Free access to 2023+ psychometric scales at PsychScales