Loyalty to the Store

What it measures

This scale measures how far a customer feels they spend more money and time at a store, and are more loyal to it, than other customers. Li and Fumagalli (2022) used it in Study 1c, with 147 U.S. students recruited through Prolific, and referred to it as customer perceived effort. The source was not stated.

Response format

7-point Likert (1=completely disagree, 4=neither agree nor disagree, 7=completely agree)

Scale items

• I feel that I spent more money than other customers at this _____.
• I feel that I visited this _____ more frequently than other customers.
• I feel that I am more loyal to this _____ than other customers are.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .92 (Li and Fumagalli 2022, p. 423); validity was not reported. The blanks should be filled with a generic term for the retailer; the original study used coffee shop.

Citation

Li, Yi and Elena Fumagalli (2022), "Spoiled Rotten: How and When Discontinuation of Repetitive and Regular Delight Offers Increases Customer Desire for Revenge," Journal of Retailing, 98 (3), 412-431.

Keywords

More Retail & Shopper Psychology scales

• Loyalty to the Business2023 · 3 items
• Time Pressure When Shopping Scale (Retail Manager-Rated)2002 · 2 items
• Price Consciousness Scale (Retail Manager-Rated)2002 · 2 items
• Customer Orientation Scale (Retail Manager-Rated)2002 · 3 items
• Local Retail Innovativeness Scale2002 · 3 items
• Retail Store Patronage Intention1992 · 3 items