Mental Involvement with the Display

What it measures

This scale measures how personally absorbed a shopper became in a product after seeing it promoted on an in-store video display. Schweiger and colleagues (2023) used it in Study 1, Part C, with 859 shoppers intercepted in supermarkets in a large European city. Key phrases for the items drew on measures by Green and Brock (2000) and Roggeveen et al. (2015).

Response format

7-point Likert (1=do not agree at all, 7=completely agree)

Scale items

• While I was looking at the display, I could easily picture myself _____ with the products.
• I could picture myself _____.
• Looking at the display made me think.

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Alpha was .81 (Schweiger et al. 2023, p. 11); validity was not reported. The blanks in items 1 and 2 should name the activity a person would do with the product; the original study used cooking.

Citation

Schweiger, Elisa B., Carl-Philip Ahlbom, Jens Nordfält, Anne L. Roggeveen, and Dhruv Grewal (2023), "In-store Endcap Projections and Their Effect on Sales," Journal of Retailing, 99 (1), 5-16.

Keywords

More Retail & Shopper Psychology scales

• Involvement in the Activity2006 · 5 items
• Loyalty to the Store2022 · 3 items
• Loyalty to the Business2023 · 3 items
• Lighting in the Store2022 · 3 items
• Novelty of the Store2023 · 3 items
• Knowledge of the Store's Merchandise2023 · 3 items