Metaphor Strength (Up = More & Down = Less)
Metaphor Strength (Up = More & Down = Less)
6 items
2020
α 0.76-0.85
Free
Barone, M.J., Coulter, K.S., & Li, X.
What it measures
Tests a spatial-conceptual association most people carry unconsciously — that "up" means more and "down" means less — across six forced-choice items.
Response Format
9-point Likert (1=strongly disagree, 9=strongly agree)
Representative items
- less of something / more of something
- smaller / bigger Please click on the response that best captures the word/phrase that you associate with "down."
- less of something / more of something
- smaller / bigger
- I associate lower locations with less of something rather than more of something. strongly disagree / strongly agree
Citation
Barone, M.J., Coulter, K.S., & Li, X. (2020). The Upside of Down: Presenting a Price in a Low or High Location Influences How Consumers Evaluate It. Journal of Retailing, 96(3), 397–410.
Keywords
metaphorcognitionspatial cognition