Movement Perception of the Visual Pattern
Movement Perception of the Visual Pattern
4 items
2020
α 0.83-0.88
Free
Farace, S., Roggeveen, A., Ordenes, F.V., De Ruyter, K., Wetzels, M., & Grewal, D.
What it measures
Does a visual pattern — in an advertisement, say — read as conveying motion and direction? Four paired items capture that impression.
Response Format
7-point semantic differential
Representative items
- Conveys a forward motion / Does not convey a forward motion
- Conveys a clear direction / Does not convey a clear direction
- Conveys a well-defined route / Does not convey a well-defined route
- Conveys an advancing movement / Does not convey an advancing movement 265 NARCISSISM (TRAIT) With 16 pairs of items, the scale measures a person’s personality trait that is characterized by facets such as a self-absorption, self-ascribed authority, and superiority.
Citation
Farace, S., Roggeveen, A., Ordenes, F.V., De Ruyter, K., Wetzels, M., & Grewal, D. (2020). Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations. Journal of Advertising, 49(1), 3-17.
Keywords
visual perceptionadvertisingmotion