The scale measures how realistic, tangible, or concrete a depicted object appears to a viewer, using three brief descriptor items. Developed to test how visual cues like shadows influence perceptions of a product's physical properties (such as heaviness) and, in turn, consumer preference.
7-point semantic differential (very low to very high)
Full scale items shown. Always cite the original source when using this scale in research.
Source not stated by Sharma and Romero (2020), who used the scale across four pretests. Reliability varied considerably (α = .68–.95), including one notably low value worth investigating before relying on this scale as-is. No evidence of validity was provided.
Sharma, N., & Romero, M. (2020). Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences. Journal of Advertising, 49(2), 165-184.
Free access to 2455+ psychometric scales at PsychScales