Realism of the Object

What it measures

Tangible and lifelike, or artificial and abstract? Three items rate perceived realism.

Response Format

7-point semantic differential (very low to very high)

Representative items

• tangibility
• realness
• concreteness

Citation

Sharma, N., & Romero, M. (2020). Looks Heavy to Me! The Effects of Product Shadows on Heaviness Perceptions and Product Preferences. Journal of Advertising, 49(2), 165-184.

Keywords