Relaxation Inference

What it measures

Does a stimulus read as calming? Three items measure whether something is believed to help a person relax or de-stress.

Response Format

7-point Likert (1=strongly disagree, 7=strongly agree)

Representative items

• relax?
• de-stress?
• calm down?

Citation

Keh, H.T., Wang, D., & Yan, L. (2021). Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior. Journal of Marketing, 85(5), 109–127.

Keywords