Relaxation Inference

What it measures

The scale assesses inferred relaxation — how much a person believes an experience or product will help them unwind — built on classic emotion-response theory.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• relax?
• de-stress?
• calm down?

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Keh, Wang, and Yan (2021) built this scale drawing on classic emotion-response work by Havlena and Holbrook (1986); used with Prolific participants. Reliability was excellent (α = .96). Validity wasn't separately assessed.

Citation

Keh, H.T., Wang, D., & Yan, L. (2021). Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior. Journal of Marketing, 85(5), 109–127.

Keywords