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Optimistic

OPTOptimistic
3 items 2008 α .86 Free Castaño, R. M., & Sujan, H.

What it measures

A multiple-item scale measuring optimistic.

Citation

Castaño, Raquel, Mita Sujan, Manish Kacker, and Harish Sujan (2008), “Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation,” Journal of Marketing Research, 45 (3), 320- 336.

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