Optimistic

What it measures

A multiple-item scale measuring optimistic.

Response format

7-point Likert scale

Scale items

• optimistic
• encouraged
• hopeful

Full scale items shown. Always cite the original source when using this scale in research.

Citation

Castaño, Raquel, Mita Sujan, Manish Kacker, and Harish Sujan (2008), “Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation,” Journal of Marketing Research, 45 (3), 320- 336.

Keywords