Privacy Concerns (Disclosure of Information Usage)

What it measures

A three-item likert scale designed to measure a person's belief that a company (or companies) should inform consumers if personal information is gathered from them and how it is used.

Response format

7-point Likert (1=strongly disagree, 7=strongly agree)

Scale items

• Companies seeking information __________ should disclose the way the data are collected, processed, and
• A good consumer privacy policy __________ should have clear and conspicuous disclosure.
• It is very important to me that I am aware of and knowledgeable about how my personal information will be
• The blanks in #1 and #2 can be eliminated if the scale is being used generally or a phrase can be put in them if it is being used specifically. For example, Okazaki,

Full scale items shown. Always cite the original source when using this scale in research.

Usage notes & scoring

Internal consistency (alpha = .90) was reported in the primary study. Convergent and discriminant validity evidence was provided by the original authors.

Citation

Malhotra, Naresh K., Sung S. Kim, and James Agarwal (2004), “Internet Users’ Information Privacy Concerns (IUIPC): The Constructs, the Scale, and a Causal Model,” Information Systems Research, 15 (4), 336–355.

Keywords