A three-item likert scale designed to measure a person's belief that a company (or companies) should inform consumers if personal information is gathered from them and how it is used.
Malhotra, Naresh K., Sung S. Kim, and James Agarwal (2004), “Internet Users’ Information Privacy Concerns (IUIPC): The Constructs, the Scale, and a Causal Model,” Information Systems Research, 15 (4), 336–355.
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