A five-item Likert-type scale designed to measure the degree to which a person believes that a product is able to communicate and interact with the user in a natural, human manner.
Rijsdijk, Serge A., Erik Jan Hultink, and Adamantios Diamantopoulos (2007), “Product Intelligence: Its Conceptualization, Measurement and Impact on Consumer Satisfaction,” Journal of the Academy of Marketing Science, 35 (3), 340-356.
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