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Purchase Concealment

PCThe degree to which a consumer hides his/her purchases from others
3 items 2008 α .82 Free Ridgway, N. M., & Monroe, K. B.

What it measures

A three-item likert scale designed to measure the degree to which a consumer hides his/her purchases from others.

Citation

Ridgway, Nancy M., Monika Kukar-Kinney, and Kent B. Monroe (2008), “An Expanded Conceptualization and a New Measure of Compulsive Buying,” Journal of Consumer Research, 35 (4), 622-639.

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