Product Preference (Global/Local Version)

PPProduct Preference (Global/Local Version)

4 items 2009 α .89 Free Zhang, Y., & Khare, A.

What it measures

A four-item scale measuring product preference.

Citation

Zhang, Yinlong and Adwait Khare (2009), "The Impact of Accessible Identities on the Evaluation of Global versus Local Products," Journal of Consumer Research, 36 (3), 524-537.

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